Digital Marketing Stratigies
Your Site, Our Solutions
PCMG’s Marketing is recognized as one of the top Dallas Digital marketing Agencies that specializes in small to mid-size businesses.
Simply put, our goal is to enable internet searchers to find your site using a variety of techniques including keyword optimization, digital marketing techniques and various geo-targeting methods.
Creating multiple ads from Search, Display, Call, and Performance max campaigns with auto AI adjustments to display the best possible ad to the potential client
Digital marketing is the future of business growth. Leveraging online platforms and data-driven insights, businesses can reach their target audience more effectively, optimize their marketing efforts, and drive measurable results. From search engine optimization and social media marketing to email campaigns and content creation, a comprehensive digital marketing strategy is essential for success in today’s digital landscape.
Major Marketing Platforms
Google PPC Campaign Key Metrics
Tracking the key metrics of your Google PPC campaign is crucial for understanding its performance and optimizing your strategy. The essential metrics to monitor include:
– Impressions: The number of times your ad is shown to potential customers.
– Clicks: The number of times users click on your ad.
– Click-Through Rate (CTR): The ratio of clicks to impressions, indicating the effectiveness of your ad.
– Cost-Per-Click (CPC): The average amount you pay for each click on your ad.
– Conversion Rate: The percentage of clicks that result in a desired action, such as a sale or lead.
– Return on Ad Spend (ROAS): The revenue generated for every dollar spent on your PPC campaign.
By closely monitoring these metrics, you can make data-driven decisions to improve your Google PPC campaign’s performance and maximize your return on investment.
The click-through rate (CTR) is a key metric that provides valuable insights into the effectiveness of your marketing campaigns. A high CTR indicates that your ads or content are resonating with your target audience, leading to increased engagement and potential conversions. Conversely, a low CTR may suggest the need to refine your messaging, targeting, or overall campaign strategy. By closely monitoring your CTR, you can make data-driven decisions to optimize your campaigns and drive better results.
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Third-party Analytics
CTR Click Through Rate Importants and What it means
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9%. If you’re in the travel, automotive sales, or real estate industries, however, where average CTR is 7-9%, you’d want to strive for 10-12%.Apr 19, 2024
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Digital Marketing Strategies / Free Quote
STANDARD CAMPAIGN
Per Month-
Setup Fee - $200
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Advertising Budget $0 - $2999/month
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Full Optimizations per month - 1
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Ad Groups Up To 3
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Up To 2 Ads per Ad Group (No A/B testing)
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Keywords - Up To 50
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Negative Keywords
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Conversion Tracking Setup
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Monthly Reporting
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No Contracts
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Ad Networks - Google
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Mobile Ads
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Call Extensions
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Sitelink Extensions
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Monthly Conference Calls
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Remarketing
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Display/Image Ads
ADVANCED CAMPAIGN
Per Month-
Setup Fee - $350
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Advertising Budget $3000- $4999/month
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Full Optimizations per month - 2
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Ad Groups Up To 10
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Up To 3 Ads per Ad Group (No A/B testing)
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Keywords - Up To 100
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Negative Keywords
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Conversion Tracking Setup
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Monthly Reporting
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No Contracts
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Ad Networks - Google
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Mobile Ads
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Call Extensions
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Sitelink Extensions
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Monthly Conference Calls
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Remarketing
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Display/Image Ads
PROFESSIONAL CAMPAIGN
Per Month-
Setup Fee - $500
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Advertising Budget $5000- $7500/month
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Full Optimizations per month - 3
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Ad Groups Up To 20
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Up To 4 Ads per Ad Group
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Keywords - Up To 200
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Negative Keywords
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Conversion Tracking Setup
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Monthly Reporting
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No Contracts
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Ad Networks - Google / Bing
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Mobile Ads
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Call Extensions
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Sitelink Extensions
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Monthly Conference Calls
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Remarketing
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Display/Image Ads
CORPORATE CAMPAIGN
Per Month-
Setup Fee - $750
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Advertising Budget $7500- $10000/month
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Full Optimizations per month - 5
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Ad Groups Up To 40
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Up To 6 Ads per Ad Group
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Keywords - Up To 700
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Negative Keywords
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Conversion Tracking Setup
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Monthly Reporting
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No Contracts
-
Ad Networks - Google / Bing
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Mobile Ads
-
Call Extensions
-
Sitelink Extensions
-
Monthly Conference Calls
-
Remarketing
-
Display/Image Ads
